10 Minutes On Brand: Brand Rollout

By Will Straughn

This week on 10 Minutes On Brand, Will Straughn is joined by his business partner and Chief Creative Officer at Focus Lab, Bill Kenney, for a discussion around brand rollout.

The ground rules for 10 Minutes On Brand are simple: we’ll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode’s discussion around brand rollouts will answer questions like: When should you start planning a brand rollout strategy during a rebrand? What are the most important things to consider when presenting your new brand internally and externally? What can you expect and how do you handle critical feedback after a rollout? What are best practices to consider when rolling out a new brand?