If there’s anything we’ve learned it’s that great people = fun project. Orange PR & Marketing, new to Savannah in 2014, was TOTALLY awesome and fun. Here’s a peek at the final product.
Orange co-founders Brianne Halverson and Andy Schearer are PR and marketing phenoms with impressive resumes from their lengthy careers in the Big Apple. But what sets them apart are their dynamic, warm, and personable demeanors. They sing showtunes, they bring fancy homemade cocktails to evening meetings, and they made us want to bring their brand to LIFE.
We started with a bold, bright color palette reflecting a 50/50 usage of main colors lime green and neon pink. The split usage of these main colors perfectly captured the two personalities of Bri and Andy.
The logotype we chose was friendly, professional, and unique; the supporting type was simple and modern.
We had fun with secondary brand assets that come alive on collateral and in advertisements. Here, we teamed up with Bri and Andy to spray paint items that represent old fashioned communication and then applied the brand color palette, logotype, etc. for a punchy, pertinent magazine ad.
Huge props to designer Jon Howell, art director Bill Kenney, and photographer Alicja Colon for their awesome collaborative work on this project. Bri and Andy, we LOVE you. May your brand live long and prosper!
Make Some Noise